Because you are beauty conscious, you know the true value of a good hair straightener, one that can turn that daytime office look into date night ready in no time.
Understanding hair product technology can be the difference between a sleek and shiny finish and damaged split ends.
Our advanced infrared heat with negative ion technology and solid ceramic plates gives any look a flawless finish...
Hair straighteners have evolved for the better. Earlier models utilized aluminum or gold-plated plates to deliver heat to hair which caused substantial styling damage. The best straighteners on the market today utilize SOLID ceramic plates (not to be confused with ceramic-coated plates). This technology diffuses heat and seals the hair cuticle to for a shinier, frizz-free finish.
Our ceramic plate design seamlessly glides through your hair without pulling or tugging. It allows you to achieve your perfect look without the added hassle.
The SRI Straight Pro has a high range of heat options, and doesn’t get hot spots (uneven areas of heat on the plates) like other straighteners. Because of the smooth surface of its ceramic plates, it is unlikely to create tangles when pulling the straightener through your hair. Thus, it minimizes heat damage and frizz.
Our ceramic technology, with its gentler approach to your hair, is safe to use on all hair types daily.
Ionic hair care is a relatively new trend, but ions are a part of chemistry involved in almost everything. Ions are essentially atoms or molecules that have lost or gained an electron. Generally speaking, most atoms and molecules start out with an equal number of these charged particulates. They generate energy.
You know how sometimes when you brush your dry hair, it seems to be frizzy and full of static electricity? This is caused by the friction of the brush as it pulls away negative ions which, in turn, leaves your hair with a positive charge.
Most hair stands are positively charged. That’s why ionic hair straighteners usually emit negative ions. When the negative particles come in contact with the positive ones of the hair follicle, they neutralize. This causes a restoration in electron balance that can improve each hair on a chemical level.
Our negative ion technology works by emitting negative ions which neutralize your hair’s atoms at the cuticle level. Thus, it leaves you with a smooth and static-free finish.
Ionic technology also works to dry damp hair faster as it causes water molecules to dissipate from the hair shaft quickly.
For fine or damaged hair: 250-300 degrees
For medium/average hair: 300-350 degrees
For thick or coarse hair: 350-400 degrees